One Scaffold, Four Products
One codebase deployed into four markets
An insurance vertical cluster — shared infrastructure deployed across four distinct markets from a single codebase.
The Situation
Four insurance sub-verticals worth entering simultaneously: life, auto, annuities, and financial services. Traditional approach: four separate builds. CEM approach: build one scaffold, deploy four times, customize per vertical.
What This Demonstrates
Economies of scope are measurable.
Four products from one scaffold cost less than two independent builds.
Quality scales with the scaffold.
3.7–3.9% rework across three products — the scaffold's quality propagated into every deployment.
Multi-vertical entry becomes a deployment exercise.
A fifth vertical would require only vertical-specific customization — days, not weeks.
Mechanisms demonstrated in this build
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