Insurance · United States
Acquire a Revenue-Ready System

Insurance Comparison Platform (US)

Multi-vertical insurance lead generation platform. Per-lead revenue model across 13 verticals — auto, life, annuities, medicare, and more. Zero COGS, proven unit economics.

Operator deployment: Quote Rocket US · goquoterocket.com ↗

goquoterocket.com
Insurance Comparison Platform (US)
$8-$150
Per Lead Revenue
13
Insurance Verticals
$132
Total Build Cost
Live operator deployment. You're acquiring the system that powers it — rebranded under your name.
02

Overview

What this system is and how you acquire it

Quote Rocket is a multi-vertical insurance lead generation platform built for the US market. Consumers fill out step-by-step quote funnels across 13 insurance verticals. Qualified leads are sold to insurance carriers, brokers, and aggregators via ping-post distribution. Zero COGS model — no product fulfillment, no shipping, no customer service. Proven template forked from Quote Rocket ZA, which hit 60+ leads/day within 30 days of launch.

Turnkey Acquisition
Everything to operate under your brand from day one.
Complete codebase + database Brand, domain, and all assets Deployment + 30-day support
License
Source code rights. You supply brand and infrastructure.
Full source code access Modify, deploy, operate freely Documentation + 90-day support
White-Label Build
We fork, configure, and deploy it under your brand.
Your brand, your domain Fully configured and launched No dev work on your end
Pricing provided after NDA — submit a request via the sidebar form.
03

Growth & Revenue

Expansion plays — execution details in operator documentation

01
Expand to 5 additional high-value verticals
Platform architecture supports rapid vertical expansion (proven: Life template forked to Auto in 1 day). Add Medicare Supplement ($40-$100/lead), Final Expense ($60-$150/lead), Disability ($50-$120/lead), Commercial Auto ($30-$80/lead), Home Insurance ($15-$40/lead). Each vertical is independent revenue with zero additional infrastructure cost.
Platform architecture supports rapid vertical expansion (proven: Life template forked to Auto in 1 day). Add Medicare Supplement ($40-$100/lead), Final Expense ($60-$150/lead), Disability ($50-$120/lead), Commercial Auto ($30-$80/lead), Home Insurance ($15-$40/lead). Each vertical is independent revenue with zero additional infrastructure cost.
Full playbook · After NDA
02
Build exclusive lead buyer network
Shared leads sell at $8-$30. Exclusive leads command $75-$150+. Sign 10-15 regional insurance agencies on exclusive agreements — they get 100% of leads in their territory at 2-3x shared pricing. Target: 30% of volume to exclusive buyers within 6 months for 200-400% revenue increase on same volume.
Shared leads sell at $8-$30. Exclusive leads command $75-$150+. Sign 10-15 regional insurance agencies on exclusive agreements — they get 100% of leads in their territory at 2-3x shared pricing. Target: 30% of volume to exclusive buyers within 6 months for 200-400% revenue increase on same volume.
Full playbook · After NDA
03
Launch South African market fork
Quote Rocket ZA already operational (5,118 leads delivered, $29.7K revenue, 76-day unattended uptime). Fork 13 verticals to ZA market at 1-day per vertical. Lower CPA ($65 vs $107+ US), less saturated market, existing carrier relationships already in place.
Full playbook · After NDA
04
Scale SEO for organic lead flow
10 SEO articles published with Schema.org markup. Scale to 100 articles targeting long-tail keywords ("cheapest auto insurance in [city]"). Conservative: 500-1,000 organic visitors/month by month 12 at 5-10% conversion = 25-100 free leads/month. Zero ongoing cost after content investment.
Full playbook · After NDA
05
Build affiliate recruitment program
Recruit 50-100 affiliates (bloggers, comparison sites, insurance agents with web traffic) at 80% revenue share. Goal: 30% of traffic from affiliates by month 6, reducing paid acquisition dependency. Setup cost: $2K-$5K for affiliate dashboard and tracking links.
Full playbook · After NDA
04

Operations

What it takes to run this system

Setup
Months 1-2 (setup): 20-30 hours/week — API keys, lead buyer relationships, traffic source testing, conversion optimization
Ongoing
Months 3+ (operational): 5-10 hours/week — lead quality monitoring, buyer management, traffic optimization, payout reconciliation
Team Size
Solo-operable. Proven at QuoteRocket ZA (60+ leads/day, 1 operator). Optimal 2-person team splits traffic acquisition and lead buyer management. Scaled team (1,000+ leads/day) adds dedicated media buyer and affiliate manager.
Costs
Total burn (ex-traffic): $150-$400/month
Skills
Marketing (essential): Paid traffic acquisition (Google Ads, Meta), affiliate management, conversion rate optimization
Revenue Activation Timeline
API Keys & Accounts
Week 1
Lead Buyer Relationships
Week 2-3
Traffic & Launch
Week 3-4
First Dollar
28-35 days from purchase to first dollar (4-5 weeks). Faster path: 14-21 days if leveraging existing QuinStreet/MediaAlpha partnerships.
05

Market Validation

A proven category — here's what it looks like at scale

EverQuote
Online insurance marketplace — auto, home, life
Publicly traded · NASDAQ
QuoteWizard
Insurance lead generation for agents and carriers
Acquired · $300M
MediaAlpha
Programmatic platform for insurance lead distribution
Publicly traded · NYSE
InsuraMatch
Independent lead platform acquired by TechInsurance
Acquired · 8-figure exit
Gabi
Insurance comparison engine
Acquired by Experian
You're not buying a side project. You're acquiring the infrastructure that powers this category — at the ground floor, under your brand, with full ownership.
06

The Build

What you're acquiring — scope, stack, and the math behind it

Architecture Custom MVC (scaffolded from ZA)
Scope
39,750
Lines of code
13 verticals
Funnels
10 published articles
SEO pages
16 active days
Build time
Technology
Core PHP MySQL Bootstrap JavaScript Integrations QuinStreet MediaAlpha SelectQuote Waypoint TrafficAI Google Analytics Facebook CAPI GTM
Build vs Buy
Build It Yourself Acquire This
Time to Market
6-12 months development
2 weeks to deploy
Upfront Cost
$50K-$150K development
Fixed acquisition price
Verticals Ready
0 — build each from scratch
13 pre-built insurance funnels
Technical Risk
High — unproven integrations
Zero — forked from proven ZA template
First Revenue
6+ months post-launch
28-35 days