AI Video · Seasonal DTC

AI Video Commerce Platform

Name: AI Video Commerce Platform
Brand: Stealth Labz

AI-powered personalized video platform. $19.99-$49.99/video with near-zero marginal cost. Occasion-agnostic architecture — Christmas is vertical #1, same codebase works for Birthday, Valentine's, Easter, Halloween.

Operator deployment: Videos From Santa · videosfromasanta.com ↗

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videosfromasanta.com

$19.99-$49.99

Per Video Revenue

61,359

Lines of Code

Direct Competitors

Live operator deployment. You're acquiring the system that powers it — rebranded under your name.

Overview

What this system is and how you acquire it

Videos From Santa is a direct-to-consumer AI video platform. Parents purchase personalized videos where Santa speaks their child's name, mentions specific achievements, and delivers a custom message — generated automatically via HeyGen AI. Revenue per transaction: $19.99-$49.99 with $1-3 marginal production cost (85-95% gross margin). Full e-commerce stack: Stripe payments, Vimeo delivery, TrackDesk affiliate tracking, SendGrid email automation. Occasion-agnostic architecture supports Birthday, Valentine's, Easter, Graduation, Halloween — Christmas is vertical #1 but the platform works year-round.

Turnkey Acquisition

Everything to operate under your brand from day one.

Complete codebase + database Brand, domain, and all assets Deployment + 30-day support

License

Source code rights. You supply brand and infrastructure.

Full source code access Modify, deploy, operate freely Documentation + 90-day support

White-Label Build

We fork, configure, and deploy it under your brand.

Your brand, your domain Fully configured and launched No dev work on your end

Pricing provided after NDA — submit a request via the sidebar form.

Growth & Revenue

Expansion plays — execution details in operator documentation

Launch 5 additional occasions for year-round revenue

Platform is occasion-agnostic — swap Santa for any character. Add Birthday (year-round, largest TAM), Valentine's (Feb), Easter (Apr), Graduation (May-Jun), Halloween (Oct). Each occasion: new HeyGen avatar ($500-$1,000), new ad creative, new affiliate outreach. Birthday alone = 365-day revenue window vs. 45-day Christmas window.

Full playbook · After NDA

Build B2B corporate gifting tier

Corporations purchase 50-500 videos for employee families as holiday benefit. Corporate pricing: $15-$25/video at volume (20-40% discount vs. B2C). 10 corporate clients at 200 videos each = $30K-$50K guaranteed seasonal revenue with zero paid traffic cost.

Full playbook · After NDA

Implement referral program to reduce CAC 40-60%

Existing customers get $10 credit for every friend who purchases, friend gets 20% off. Target: 30% of customers refer 1+ friends. At 1,000 orders/day, 300 referral orders at $0 CAC vs. $10-$20 paid = $3,000-$6,000/day saved on traffic.

Full playbook · After NDA

Create premium live video call tier at $99-$199

Scheduled 5-10 minute Zoom call with "Santa" (hired actor). 5-10% of customers upgrade. At 1,000 orders/day, 50-100 live calls = $4,950-$19,900 additional revenue/day after $20-$40/call actor costs.

Full playbook · After NDA

Expand to India with localized pricing + Hindi avatars

Platform already has INR pricing (₹499-₹1,499). Add Hindi HeyGen avatars, Razorpay integration, Indian influencer affiliates ($5-$10 commission vs. $20 US). India: lower CAC ($2-$5 CPA), larger TAM (394M children under 14). Conservative: 50 orders/day = $300/day revenue.

Full playbook · After NDA

Operations

What it takes to run this system

Setup

Months 1-2 (pre-season setup): 20-30 hours/week — HeyGen avatar creation, affiliate recruitment (100-200 outreach), ad creative production

Ongoing

Months 3-4 (season launch): 35-50 hours/week — paid traffic management (Meta/TikTok/Google), affiliate management, customer service

Team Size

Solo-operable but intense during 6-8 week peak (50-70 hrs/week Dec 1-20). One operator handles 100-500 orders/day with automation. Optimal 2-person team at 1,000+ orders/day: marketing + operations split.

Costs

Off-season burn: $150-$500/month (hosting + API minimums only)

Skills

Marketing (essential): Paid social (Meta/TikTok Ads targeting parents), influencer/affiliate outreach, conversion rate optimization

Revenue Activation Timeline

API Setup

Week 1-2

Affiliate Recruitment

Week 3-6

Traffic Launch

Week 7-10

First Dollar

90-120 days for Q4 2026 Christmas launch (3-4 months pre-season setup). Alternative: 30-45 days if launching Birthday occasion immediately for year-round revenue.