Supplements · Subscription
Acquire a Revenue-Proven System

DTC Subscription Platform

Direct-to-consumer subscription infrastructure with $509K proven revenue. Initial + rebill model across health and wellness — 25+ products, 14 funnels, 2 markets. 6% refund rate at scale.

Operator deployment: Evergreen Brands · evergreenevolutions.com ↗

evergreenevolutions.com
DTC Subscription Platform
$509K
Net Revenue
25+
Products
6.0%
Refund Rate
Live operator deployment. You're acquiring the system that powers it — rebranded under your name.
02

Overview

What this system is and how you acquire it

Evergreen Brands is a direct-to-consumer subscription platform for health and wellness supplements across the US and South African markets. The platform generated $509,821 in net revenue over a 14-month active lifecycle — peaking at $173,247 gross in a single month. Revenue model: initial purchase + subscription rebill (92/8 split). 6.0% refund rate (low end of the 5-15% DTC supplement industry benchmark). 25+ products, 14 conversion funnels, Konnektive CRM integration for payment processing, rebill management, and affiliate tracking. The infrastructure survived the product — the same stack now powers subsequent launches at near-zero marginal cost.

Turnkey Acquisition
Everything to operate under your brand from day one.
Complete codebase + database Brand, domain, and all assets Deployment + 30-day support
License
Source code rights. You supply brand and infrastructure.
Full source code access Modify, deploy, operate freely Documentation + 90-day support
White-Label Build
We fork, configure, and deploy it under your brand.
Your brand, your domain Fully configured and launched No dev work on your end
Full details provided after NDA — submit a request via the sidebar form.
03

Growth & Revenue

Expansion plays — execution details in operator documentation

01
Diversify traffic sources to eliminate single-point dependency
PRD-01 declined 88% in one month when affiliate traffic stopped. Launch 4-5 parallel traffic sources: Google Ads, Meta Ads, TikTok, native ads (Taboola/Outbrain), and 3-5 affiliate partnerships. No single source should exceed 30% of total volume. Target: 60-day traffic diversification window.
PRD-01 declined 88% in one month when affiliate traffic stopped. Launch 4-5 parallel traffic sources: Google Ads, Meta Ads, TikTok, native ads (Taboola/Outbrain), and 3-5 affiliate partnerships. No single source should exceed 30% of total volume. Target: 60-day traffic diversification window.
Full playbook · After NDA
02
Strengthen rebill model from 8.7% to 25%+ retention
Current 92/8 initial-to-rebill split is front-loaded. Implement: subscription discount (15-20% off auto-ship), post-purchase email sequences (day 7/14/21 education + reorder), bundle offers on rebill, and cancellation save flows. Industry top-quartile retention is 25-35%. Moving from 8.7% to 25% doubles LTV on same acquisition spend.
Current 92/8 initial-to-rebill split is front-loaded. Implement: subscription discount (15-20% off auto-ship), post-purchase email sequences (day 7/14/21 education + reorder), bundle offers on rebill, and cancellation save flows. Industry top-quartile retention is 25-35%. Moving from 8.7% to 25% doubles LTV on same acquisition spend.
Full playbook · After NDA
03
Launch 5 new product SKUs on existing infrastructure
Infrastructure supports unlimited product configurations at near-zero marginal cost. Add high-demand categories: collagen ($2.8B market), probiotics ($3.5B market), sleep aids ($1.6B market), joint support ($1.2B market), greens powder ($800M market). Each product is an independent funnel with independent revenue. 3-5 day launch per SKU.
Full playbook · After NDA
04
Build owned content and SEO for organic customer acquisition
Zero owned traffic contributed to PRD-01 revenue. Build supplement education content hub: 50-100 articles targeting long-tail health keywords. Conservative estimate: 2,000-5,000 organic visitors/month by month 12, converting at 2-3% = 40-150 free customers/month. Eliminates affiliate dependency over time.
Full playbook · After NDA
05
Expand to international markets using existing dual-market infrastructure
Platform already serves US and South African markets. Fork to UK, Australia, Canada — English-speaking markets with strong supplement demand. Supplier networks available through existing fulfillment partners. 1-2 weeks per market. Each market is independent revenue with shared infrastructure.
Full playbook · After NDA
04

Operations

What it takes to run this system

Setup
Months 1-2 (setup): 25-35 hours/week — supplier activation, CRM configuration, funnel optimization, traffic source testing
Ongoing
Months 3-6 (scale): 15-25 hours/week — affiliate management, rebill optimization, refund monitoring, product expansion
Team Size
Solo-operable for first 3-6 months. Optimal split at scale: media buyer / affiliate manager (20-30 hrs/week) + operations / fulfillment manager (15-20 hrs/week). Peaked at $173K/month with single operator.
Costs
Total burn (ex-traffic): $700-$2,000/month
Skills
Marketing (essential): Direct-response advertising, affiliate management, conversion rate optimization, offer testing
Revenue Activation Timeline
Infrastructure Reactivation
Week 1-2
Traffic & Testing
Week 2-3
Optimization & Scale
Week 3-4
First Dollar
14-30 days from purchase to first revenue. Infrastructure is production-ready — activation is configuration, not development. Faster path: 7-14 days if reactivating existing supplier and CRM relationships.
05

Market Validation

A proven category — here's what it looks like at scale

Athletic Greens
DTC greens supplement with subscription model
$100M+ ARR · unicorn valuation
Seed
DTC probiotic with science-backed positioning
$100M+ ARR · DS-01 flagship
Ritual
DTC multivitamin subscription
$100M+ ARR · 1M+ subscribers
Hims & Hers
DTC health and wellness platform
Publicly traded · NYSE · $1B+ revenue
BioOptimal
DTC supplements via Amazon + direct
$10M+ ARR · bootstrapped
You're not buying a startup. You're acquiring infrastructure that generated $509K in net revenue and handled $173K peak months — with transaction-level proof of every dollar.
06

The Build

What you're acquiring — scope, stack, and the math behind it

Architecture DTC Stack (Konnektive CRM)
Scope
25+
Products
14
Conversion funnels
2 (US + ZA)
Markets
$173,247
Peak monthly gross
Technology
Core PHP JavaScript Konnektive CRM MySQL Integrations Konnektive CRM Stripe NMI Facebook CAPI Google Analytics GTM Third-Party Fulfillment
Build vs Buy
Build It Yourself Acquire This
Time to Market
3-6 months development + supplier sourcing
2-4 weeks to deploy
Upfront Cost
$50K-$150K (funnels + CRM + fulfillment setup)
Fixed acquisition price
Market Validation
Unknown — zero proof
$509K net revenue, $173K peak month
Technical Risk
High — CRM + payment + fulfillment integration
Zero — production-tested at scale
First Revenue
4-6 months post-launch
14-30 days (infrastructure ready)