Solutions / Growth & Marketing / Affiliates
Growth · Marketing

Affiliate Program Build / Audit

Stand up or restructure your affiliate/publisher program. Offers, payouts, sourcing, tracking, compliance — all handled.

One-time
2–4 weeks
$500K+
Monthly Affiliate Revenue
Operated at 40% margin across managed programs — not gross, net profit
20–40%
iOS Conversion Loss
What pixel-only tracking misses — S2S postbacks recover these conversions
3
Publisher Tiers
Standard, Preferred (50+ conv/mo), Strategic (200+ conv/mo) — structured payouts that drive quality
Programs built across nutra, lead gen, finance, health, ecommerce · 12 verticals

The Engagement

We build your affiliate program from scratch or restructure an underperforming one. Offer architecture, payout structure, publisher sourcing strategy, tracking infrastructure, and compliance framework — everything needed to launch or fix an affiliate channel.

For new builds: you walk away with a fully operational affiliate program — live offers, tracking installed, publisher onboarding process documented, and compliance framework in place. For audits: a detailed assessment of current performance with specific fixes prioritized by revenue impact.

Built from experience managing affiliate programs that generated $500K+/month at 40% margin. Nutra, lead gen, finance, health, ecommerce — programs in categories where compliance and publisher management actually matter.

What You Get

Operational Affiliate Program
For new builds: fully configured program ready to accept publishers — offers live, tracking installed, compliance framework documented.
Offer Architecture & Payout Structure
Offer types, payout terms, commission tiers, and incentive structures designed for your vertical and margins.
Publisher Sourcing Strategy
Where to find quality publishers, how to evaluate them, onboarding process, and compliance requirements.
Tracking Infrastructure
Postback setup, conversion tracking, fraud detection triggers, and reconciliation process. Built to handle scale.
Compliance Documentation
FTC compliance framework, publisher agreements, creative approval process, and monitoring protocols.

What Gets Built

New Program Build
From zero to live: offer architecture, tracking setup, publisher onboarding, and compliance — everything needed to launch.
Existing Program Audit
Full assessment of current performance: publisher quality, payout efficiency, fraud exposure, and revenue attribution accuracy.
Tracking & Attribution
Server-to-server postbacks, conversion pixels, multi-touch attribution, and real-time reporting dashboards.
Compliance Framework
FTC-compliant creative review, publisher agreements, claim substantiation, and monitoring protocols.

How It Works

01

Discovery

Review your current program (if exists), product margins, competitive landscape, and revenue goals. Determine build vs. restructure scope.

2–3 days
02

Build / Restructure

Offer architecture, payout terms, tracking setup, publisher sourcing strategy, compliance framework, and onboarding process. Everything configured and documented.

2–3 weeks
03

Launch & Handoff

Program goes live. Publisher outreach begins. Handoff documentation, training, and ongoing management playbook delivered.

3–5 days

Before We Start

To get the most out of this engagement, come prepared with:

01

Current affiliate program access (if auditing an existing program)

02

Product margins and target CPA — we need to know the economics before designing payouts

03

Creative assets or access to your creative team for compliant ad development

04

Legal review availability for publisher agreements and compliance documentation

Who It's For

DTC brands launching an affiliate channel for the first time

Companies with underperforming affiliate programs

Brands spending $100K+/mo on paid with no affiliate diversification

Organizations that need tracking infrastructure and compliance built properly

Ready to scope this?

Tell us about your situation and we'll shape this engagement to fit. No boilerplate proposals — every scope is built from scratch.

  • Response within 24 hours
  • No commitment required
  • Custom-scoped to your needs