Solutions / Growth & Marketing / DTC Advisory
Growth · Marketing

DTC / Performance Marketing Advisory

Monthly strategic access. Growth strategy, channel mix, unit economics, scaling decisions, attribution, team structure.

Ongoing
Monthly
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3% → 12%
CVR Improvement
Conversion rate optimization on a DTC brand — documented, not projected
$40 → $88
AOV Increase
Average order value growth through offer architecture and upsell optimization
1 → 4 mo
LTV Extension
Subscriber lifetime growth through retention infrastructure — documented case
Operator track record across Neon Flux, Sunday Scaries, Stealth Labz · $75M+ annualized

The Engagement

Monthly strategic access to a senior operator. Two live calls per month plus async communication. We cover growth strategy, channel mix, unit economics, scaling decisions, attribution architecture, and team structure — the decisions that determine whether growth is profitable.

Every month includes bi-monthly strategy calls, async access via email/Slack, a written summary of recommendations and decisions, and ongoing strategic guidance. Quarterly deep-dives review progress, adjust strategy, and set next-quarter priorities.

This is what having a senior operator on call looks like — without the full-time hire. For founders and leadership teams who need a strategic counterpart, not a contractor.

What You Get

Bi-Monthly Strategy Calls
Two 60-minute calls per month. Growth strategy, channel mix, unit economics, scaling decisions — not status updates, strategic decisions.
Async Access
Email and Slack between calls. Quick decisions, artifact review, and strategic questions answered within 1 business day.
Monthly Summary
Written recommendations and decisions from the month. What was decided, what changed, what's next — built for internal stakeholder circulation.
Quarterly Deep-Dive
End-of-quarter review with progress assessment, strategy adjustment, and next-quarter priority setting.

What Gets Covered

Growth Strategy
Channel selection, budget allocation, scaling thresholds, and when to accelerate vs. pull back.
Channel Mix
Paid, organic, affiliate, email, referral — how each channel is performing and how the mix should shift.
Unit Economics
CAC, LTV, contribution margin, payback period — the numbers that determine whether growth is profitable.
Attribution Architecture
Are you measuring the right things? Is your data trustworthy? What decisions are you making on bad numbers?
Team Structure
Who you need, who you have, what's missing, and when to hire vs. contract vs. build in-house.
Scaling Decisions
When to increase spend, when to diversify, when to hold — backed by data, not gut feel.

How It Works

01

Kickoff

Deep dive into your business — current metrics, team structure, growth goals, and the specific decisions you need help making. Communication cadence and channels established.

Week 1
02

Ongoing Advisory

Two strategy calls per month plus async access. Growth strategy, channel mix, unit economics, attribution, scaling decisions, and team structure.

Monthly
03

Quarterly Review

Quarterly deep-dive reviewing progress against goals, adjusting strategy, and setting priorities for the next quarter.

Quarterly

Before We Start

To get the most out of this engagement, come prepared with:

01

Current metrics dashboard or reporting — whatever you're tracking today, even if it's informal

02

Access to ad platform dashboards and revenue data for the initial deep-dive

03

A clear growth goal or constraint you're trying to solve — "grow faster" isn't specific enough

Who It's For

DTC founders/CEOs scaling past $10M without a senior operator

PE portfolio company leadership needing growth operations guidance

Brands that need a strategic counterpart, not a contractor

Companies making channel mix, attribution, or team structure decisions

Ready to scope this?

Tell us about your situation and we'll shape this engagement to fit. No boilerplate proposals — every scope is built from scratch.

  • Response within 24 hours
  • No commitment required
  • Custom-scoped to your needs

Where It Leads

Retention Optimization
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Attribution Build
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Fractional CTO/COO
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