Growth · Marketing

Retention & Subscription Optimization

Audit and rebuild retention mechanics — cancellation flows, downsells, churn analysis, LTV extension strategies.

One-time

2–3 weeks

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15–25%

Cancellation Save Rate

What well-designed downsell flows achieve — most brands have zero save infrastructure

10% → 40%

Subscription Take-Rate

Before and after retention infrastructure optimization — documented case

50–70%

Failed Payment Recovery

With proper dunning and card updater — most brands recover less than 30%

Sunday Scaries: LTV 1 → 4 months · Stealth Labz: take-rate 10% → 40%

The Engagement

If you have 5,000+ subscribers and churn above 10%, you're leaving money on the table. We audit your retention mechanics and rebuild what's broken — cancellation flows, downsell offers, failed payment recovery, cross-sell sequences, and churn prediction.

The engagement produces a retention audit report, implemented cancellation downsell flows (built in your platform, not just recommended), cross-sell sequences, churn cohort analysis, and before/after LTV projections showing projected revenue impact.

Industry benchmarks: card failure affects 5–12% of subscribers monthly, proper dunning recovery hits 50–70%, and win-back sequences recover 10–20% of cancelled subscribers. If you're below these benchmarks, the infrastructure is what's missing.

What You Get

Retention Audit Report

Full analysis of churn cohorts, cancellation patterns, failed payment rates, and LTV curves with quantified revenue at risk.

Cancellation Downsell Flows

Implemented save flows: downsell offers, pause options, and exit surveys. Built in your platform, not just recommended.

Cross-Sell & Upsell Sequences

Triggered sequences based on purchase history, subscription age, and engagement signals.

Churn Cohort Analysis

Who churns, when, and why — broken down by acquisition source, plan type, and engagement level.

LTV Projections

Before/after LTV models showing projected revenue impact of each retention improvement.

What Gets Optimized

Cancellation Flow

Save offers, downsells, pause options, and exit surveys. Most subscription businesses lose customers they could keep.

Failed Payment Recovery

Dunning sequences, card update flows, and retry logic. 5–12% of subscribers fail payment monthly — most are recoverable.

Win-Back Sequences

Re-engagement flows for cancelled subscribers. 10–20% can be recovered with the right offer at the right time.

Cross-Sell Infrastructure

Product recommendations, upgrade paths, and add-on offers triggered by subscriber behavior.

Churn Prediction

Early warning signals for at-risk subscribers. Intervene before cancellation, not after.

LTV Extension

Strategies to extend average subscriber lifetime — loyalty rewards, engagement triggers, and retention pricing.

How It Works

Data Access & Audit

Connect to your subscription platform. Analyze churn cohorts, cancellation patterns, failed payment rates, LTV curves, and card failure frequency.

3–5 days

Build & Implement

Design and implement cancellation downsell flows, dunning sequences, cross-sell triggers, and win-back sequences. Built directly in your platform.

1–2 weeks

Measurement & Handoff

Before/after LTV comparison. Revenue impact projections. Documentation and training for your team to manage ongoing optimization.

3–5 days

Before We Start

To get the most out of this engagement, come prepared with:

Access to your subscription platform (Recharge, Chargebee, Stripe Billing, etc.)

5,000+ active subscribers — below this threshold, cohort analysis isn't statistically meaningful

Current churn rate and any existing retention data you have

Access to email/SMS platform for implementing retention flows

Who It's For

Subscription and DTC brands with 5,000+ subscribers

Companies with churn above 10% without cancellation downsell infrastructure

Brands that have optimized acquisition but not retention

Organizations that need LTV data for investor conversations

Ready to scope this?

Tell us about your situation and we'll shape this engagement to fit. No boilerplate proposals — every scope is built from scratch.

Response within 24 hours
No commitment required
Custom-scoped to your needs

Where It Leads

DTC Advisory Retainer

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Full Infrastructure Audit