Solutions / Growth & Marketing / Growth Audit
Growth · Marketing

Growth Audit

Full-stack assessment — attribution, CPA structure, funnel economics, retention, affiliate mix, tech stack efficiency.

One-time
1–2 weeks
25–60%
Attribution Inflation
Typical gap between platform-reported ROAS and actual — most brands don't know their real numbers
6
Diagnostic Areas
Attribution, CPA structure, funnels, retention, affiliate mix, and tech stack
70%+
Checkout Abandonment
The threshold that flags conversion infrastructure problems — measured and benchmarked per vertical
Built from 18 years operating DTC brands · $75M+ annualized revenue across 12 verticals

The Engagement

A full-stack growth assessment covering everything that drives your revenue. We look at attribution architecture, CPA structure, funnel economics, retention mechanics, affiliate and publisher mix, and tech stack efficiency — all in a single engagement.

The output is a written report with quantified findings, unit economics analysis across all channels, attribution gap identification, and a prioritized action plan. What to fix first, what it costs to fix, and what to expect in return.

Built from 18 years operating DTC brands at $75M+ annualized revenue across 12 verticals. Operator-grade assessment — not agency-level surface analysis.

What You Get

Growth Audit Report
Written assessment covering attribution architecture, CPA structure, funnel economics, retention mechanics, affiliate mix, and tech stack efficiency with quantified findings.
Unit Economics Analysis
Channel-level breakdown: what you're paying, what you're getting, where the margin is, and where it's leaking.
Attribution Gap Analysis
Where your attribution is accurate, where it's lying to you, and what decisions you're making on bad data.
Prioritized Action Plan
Ranked recommendations with expected impact. What to fix first, what it costs, and what to expect — not vague suggestions.

What Gets Assessed

Attribution Architecture
How you're measuring ROAS, where platform-reported numbers diverge from reality, and what decisions that's distorting.
CPA Structure
Cost per acquisition across every channel. Where you're overpaying, where you're under-investing, and where the math doesn't add up.
Funnel Economics
Conversion rates, drop-off points, average order value, and revenue per visitor — end to end.
Retention Mechanics
Subscription health, churn patterns, cancellation flow effectiveness, and LTV curves by cohort.
Affiliate & Publisher Mix
Program structure, publisher quality, payout efficiency, and incremental revenue contribution.
Tech Stack Efficiency
Every SaaS tool and vendor you're paying for. What's earning its cost, what's redundant, and what's missing.

How It Works

01

Data Access

We connect to your analytics, ad platforms, revenue data, and subscription platforms. You provide access to dashboards, attribution tools, and financial reporting.

2–3 days
02

Analysis

Full-stack assessment across attribution, CPA, funnels, retention, affiliates, and tech stack. Every vendor and tool evaluated against what it costs vs. what it delivers.

1–2 weeks
03

Report Delivery

Written report with quantified findings, unit economics analysis, attribution gaps, and a prioritized action plan with expected ROI per fix.

2–3 days

Before We Start

To get the most out of this engagement, come prepared with:

01

Access to analytics platforms, ad accounts, and revenue data (GA4, ad platforms, Shopify/Stripe, etc.)

02

Access to subscription/retention platform if applicable (Recharge, Chargebee, etc.)

03

Current SaaS and vendor list with approximate monthly costs

04

A point of contact who understands the current marketing and growth stack

Who It's For

DTC brands doing $5M–$100M in paid acquisition without clear attribution

Companies overpaying for SaaS and contractors without knowing it

Brands scaling past organic and needing infrastructure-level growth planning

PE portfolio companies needing growth operations diligence

Ready to scope this?

Tell us about your situation and we'll shape this engagement to fit. No boilerplate proposals — every scope is built from scratch.

  • Response within 24 hours
  • No commitment required
  • Custom-scoped to your needs