Audit · Growth

Growth & Infrastructure Audit

Full-stack diagnostic — attribution, unit economics, funnels, retention, affiliate mix, tech stack, and AI operations impact.

One-time

1–4 weeks

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25–60%

Attribution Inflation

Typical gap between platform-reported ROAS and actual — most brands don't know their real numbers

$82K+

Cost Displacement

SaaS + contractor spend eliminated by auditing infrastructure and rebuilding what matters

11%

Conversion Rate

Validated across 70K+ visits and 3 affiliate networks — the benchmark your funnel gets measured against

The Engagement

What this is

Full-stack growth diagnostic — attribution, CPA, funnel economics, retention, affiliate mix, and tech stack — assessed in a single engagement with quantified findings.

How it works

Two scopes: growth-focused (5 diagnostic lenses on marketing and revenue) or full infrastructure (adds AI workflow assessment and Drift Tax mapping).

What You Get

Growth Audit Report (15–35 pages)

Written assessment covering attribution gap, real unit economics by channel, funnel conversion mapping, retention analysis, channel profitability matrix, and tech stack audit with quantified findings.

Unit Economics Model

Working spreadsheet with updateable revenue/spend inputs by channel, calculated CPA/AOV/contribution margin/breakeven, attribution gap tab, and what-if modeling section.

Integration Map (Full Infrastructure scope)

Cross-domain analysis showing where AI failure modes contaminate growth decisions — fabrication driving strategy on invented data, context loss causing misallocated channel spend.

Prioritized Action Plan

7–20 actions ranked by (revenue impact x speed) / difficulty. What to fix first, what it costs, and what to expect in return.

Delivery Call + Next-Step Recommendation

60-minute walkthrough of findings with your leadership team. Written recommendation same day.

What Gets Assessed

Attribution Architecture

Platform-reported revenue compared against payment processor data to calculate your actual attribution inflation rate per channel. Most brands discover a 25–60% gap between what platforms claim and what's real.

Unit Economics

Real CPA by channel recalculated from payment processor data. Contribution margin, breakeven CPA, and LTV cohort analysis for subscription — the numbers your media buyer isn't showing you.

Funnel Economics

Step-by-step conversion rates from click to customer with drop-off revenue impact at each stage. Benchmarked: LP-to-ATC below 3% is poor, checkout abandonment above 70% is a flag, upsell attach below 20% is low.

Retention & Subscription

Churn cohort analysis, cancellation flow effectiveness, LTV curves by acquisition source. Identifies whether churn is front-loaded (onboarding problem) or distributed (product/value problem).

Channel Mix & Affiliates

Concentration risk analysis, publisher-level profitability, S2S postback integrity check, and missing channel identification. Flags when more than 50% of revenue comes from a single source.

Tech Stack & AI Operations

Tool-by-tool SaaS audit with keep/kill/downgrade/replace recommendations. Full infrastructure scope adds Drift Tax mapping and an Integration Map showing where AI failures affect growth decisions.

Engagement Options

Growth Audit

1–2 weeks

Marketing and revenue infrastructure. 5 diagnostic lenses across all channels.

Deliverables 15–25 page report, unit economics model, prioritized action plan.

Full Infrastructure Audit

3–4 weeks

Growth audit + AI workflow assessment + Drift Tax mapping. Cross-domain integration analysis.

Deliverables 25–35 page unified report with Integration Map, mechanism prescriptions, and combined action plan.

How It Works

Data Access & Intake

2–3 days

We connect to your analytics, ad platforms, revenue data, and subscription platforms. For full infrastructure scope, you also provide AI workflow artifacts and team inventory.

Multi-Lens Analysis

1–3 weeks

Five diagnostic lenses run every time: unit economics, attribution, funnel economics, channel mix, and infrastructure cost. Full scope adds Drift Tax mapping and cross-domain integration analysis.

Report & Delivery

2–5 days

Written report with quantified findings, unit economics model, and prioritized action plan. 60-minute delivery call with your leadership team.

Common Questions

What do I need to provide before the audit starts?

Six months of revenue by channel, six months of ad spend by channel, GA4 read access, CRM data, a monthly P&L, and your SaaS vendor list with costs. For full infrastructure scope, add 5–8 AI workflow artifacts. Send what you have — gaps get flagged on kickoff, not ignored.

How do I know which scope is right?

If your questions are about marketing performance, channel efficiency, and attribution accuracy, the growth audit covers it. If your team is also using AI across operations and you want to understand how AI quality issues affect growth decisions, the full infrastructure audit adds that cross-domain analysis.

What do I walk away with?

A written report with real unit economics by channel, attribution gap analysis, funnel mapping, and a prioritized action plan ranked by revenue impact. You also get a working unit economics model you keep and update going forward.

How long does it take?

Growth audit: 7–10 business days. Full infrastructure audit: 10–15 business days. Your involvement is a kickoff call, providing the data we request, and a delivery call at the end.

How is this different from what our media buyer reports?

Media buyers report platform numbers. Platforms consistently overstate ROAS by 25–60% compared to actual payment processor revenue. This audit reconciles what platforms say against what your payment processor shows and calculates your real CPA and contribution margin by channel.

Is this useful if our data isn't clean?

Yes, but quality of findings scales with data quality. At minimum we need revenue data, ad spend by channel, and a P&L. Gaps are noted in the report so you know where confidence is high and where it's directional.

What happens after the audit?

A written next-step recommendation same day as delivery — typically one of: Attribution Build, Retention Optimization, Growth Advisory retainer, or CEM Implementation Sprint depending on what the audit surfaces.