Contents
The Story
The lead management and affiliate tracking industry is dominated by platforms charging $250–$1,500/month at entry, requiring setup fees of $500–$10,000, and often hiding pricing behind sales calls. PRJ-01 enters this market at $79/month with transparent self-serve pricing, $0 setup, and a feature set that includes capabilities none of the incumbents offer.
This isn't a stripped-down competitor. It's a Customer Data Platform (CDP) — not a point solution — combining lead lifecycle management, affiliate tracking, e-commerce transactions, identity resolution, audience segmentation, and revenue attribution in a single stack. 194,954 lines of code. 135 database tables. 616,543 leads processed in production.
The competitors are point solutions. PRJ-01 is the stack.
The Competitive Position
PRJ-01 is 19× cheaper than LeadsPedia at entry — while offering 8 capabilities no competitor provides at any price: identity resolution, lead enrichment, audience segmentation (26 personas), e-commerce transactions, funnel builder, subscription billing, platform credit economy, and lead-level revenue attribution.
The competitors solve 1–3 problems. PRJ-01 solves 10+.
Known gap: Call tracking. LeadsPedia and Phonexa both offer it. PRJ-01 does not. This is a known gap, not a hidden weakness.
The Honest Assessment
What's built: The product, the billing, the pricing, 9 subscription plans across 4 customer types, 5 revenue streams with built-in expansion mechanics (credit consumption, overage, tier upgrades, marketplace commissions, annual lock-in).
What's missing: Marketing site, customer-facing documentation, enterprise sales motion, test suite (documented as architecture debt). The product is production-ready. The go-to-market isn't.
Key Numbers
| Metric | Value |
|---|---|
| PRJ-01 entry price | $79/mo |
| LeadsPedia entry price | $1,500/mo |
| Price advantage (vs. LeadsPedia) | 19× cheaper |
| Unique capabilities vs. all competitors | 8 |
| Known gaps vs. competitors | 1 (call tracking) |
| Customer types supported | 4 |
| Subscription plans | 9 |
| Revenue streams | 5 |
| Production-tested leads | 616,543 |
| Build cost | ~$20,000 |
| Replacement value | $780,000–$1,560,000 |
Build cost: ~$20,000. Replacement value: $780K–$1.56M. That's a 46×–93× multiple.
Why This Matters
The lead management and affiliate tracking market is a $2B+ industry dominated by platforms that charge $250–$1,500/month for point solutions. PRJ-01 enters as a CDP — broader scope, lower price, transparent self-serve access — with 8 capabilities no incumbent offers.
The pricing isn't a discount. It's a market entry strategy. At $79/month, PRJ-01 removes every barrier to switching: no sales calls, no setup fees, no minimum commitments, 7-day free trial. The expansion revenue comes later.
The competitors sell tools. PRJ-01 sells the stack.
Appendix A — Pricing Comparison
| Platform | Entry | Mid | Top |
|---|---|---|---|
| LeadsPedia | $1,500/mo | $2,500/mo | Custom (annual) |
| TUNE | $499/mo | ~$599–$799/mo | $275K/yr avg enterprise |
| Phonexa | $250/mo + $500 setup | $500/mo + $1K | $1,000/mo + $2K setup |
| PRJ-01 | $79/mo | $199–$399/mo | $499–$999/mo |
Sources: LeadsPedia from leadspedia.com/pricing (Feb 2026). Phonexa from GetApp/Zoftware. TUNE from GetApp ($499 start), TrustRadius ($7K–$18K/yr), Vendr ($275K avg enterprise). Everflow does not publish pricing.
Appendix B — Feature Comparison
| Capability | LeadsPedia | Phonexa | TUNE | Everflow | PRJ-01 |
|---|---|---|---|---|---|
| Lead ingestion & distribution | Yes | Yes | Limited | No | Yes |
| Affiliate tracking & postbacks | Yes | Yes | Yes | Yes | Yes |
| Call tracking | Yes | Yes | No | No | No |
| Identity resolution & dedup | No | No | No | No | Yes |
| Lead enrichment (demographics, intent) | No | No | No | No | Yes |
| Audience builder & persona segmentation | No | Limited | No | No | Yes |
| E-commerce transactions | No | No | No | Limited | Yes |
| Funnel builder (visual editor) | No | No | No | No | Yes |
| Subscription billing & usage metering | No | No | No | No | Yes |
| Platform credit economy | No | No | No | No | Yes |
| CDP / unified lead profile | No | No | No | No | Yes |
| Revenue attribution to lead level | No | No | No | No | Yes |
Appendix C — Replacement Cost Estimates
| Approach | Cost Range | Timeline |
|---|---|---|
| US Mid-Market Agency | $780,000–$1,560,000 | 12–18 months |
| Eastern European Agency | $400,000–$800,000 | 12–18 months |
| Internal Team (5 people) | $960,000–$1,440,000 | 12–18 months |
| COCOMO II model estimate | $2,404,350–$3,900,000 | — |
Actual build cost: $16,800 sweep + $3,184 AI tooling = ~$20,000. One operator + AI + one contractor (10.7%) over 74 active days.
References
- Accelerance (2024). "Global Software Outsourcing Rates." Market rate data for outsourced development. Source
- Clutch.co (2024). "Custom Software Development Survey." Agency and freelance market rate data. Source