Contents
The Story
Before PRJ-01 existed, the operation ran on six separate SaaS vendors: Konnektive for CRM, TrackDesk for affiliate tracking, Socioboard for social media, SendGrid/Twilio for messaging, Klaviyo for email automation, and Sonetel for communications. Combined monthly cost: $1,565. Combined capability: fragmented. No unified lead profile. No identity resolution. No single view of revenue attribution.
Before that, a legacy version — 22 database tables, 16,259 leads over 120 days — proved the concept but hit the ceiling.
PRJ-01 replaced all of it. One platform. 194,954 lines of code. 135 database tables. 616,543 leads processed in production. Built in 74 active days for $16,800.
This isn't the story of how it was built — that's CS01. This isn't the competitive analysis — that's CS22. This is what PRJ-01 IS: a Customer Data Platform that ingests leads from 12 sources, resolves identities across touchpoints, enriches profiles, routes qualified leads, processes e-commerce transactions across 3 payment providers, and tracks the full revenue lifecycle from first touch to LTV.
What It Replaced
| Vendor | Function | Monthly Cost | Status |
|---|---|---|---|
| Konnektive CRM | Order management, CRM, affiliate tracking | $583 | Replaced |
| TrackDesk | Affiliate tracking & payouts | $499 | Replaced |
| Socioboard | Social media management | $143 | Replaced |
| SendGrid/Twilio | Email/SMS messaging | $180 | Replaced |
| Klaviyo | Email marketing automation | $60 | Replaced |
| Sonetel | Phone/communications | $100 | Replaced |
| Total | $1,565/mo | $0/mo now |
The cost displacement is real, but the bigger story is data unification. Six separate vendor databases meant six separate views of the same customer. PRJ-01 collapses all of that into one data model.
Production Scale
| Metric | Legacy (Jul–Nov 2025) | Current (Oct 2025–Jan 2026) | Multiple |
|---|---|---|---|
| Leads processed | 16,259 | 616,543 | 38× |
| Database tables | 22 | 135 | 6× |
| API integrations | 4 | 20 (12 inbound, 8 outbound) | 5× |
| Contact points resolved | — | 958,937 | — |
| Transactions processed | — | 75,125 | — |
Build cost: $16,800. Replacement value: $780K–$1.56M. That's a 46×–93× multiple.
The Honest Assessment
What's built: A production-grade CDP with 5 revenue streams (subscriptions, credits, overage, lead purchases, marketplace commissions), 9 subscription plans across 4 customer types, 20 external integrations, and usage metering with overage billing — all operational.
What's missing: Test suite (architecture debt), public marketing site, customer-facing documentation, customer onboarding UX needs polish, and zero external customers — go-to-market hasn't started.
The product is built. The billing is built. The pricing is built. What's missing is the go-to-market wrapper.
Key Numbers
| Metric | Value |
|---|---|
| Lines of code | 194,954 |
| Database tables | 135 |
| External integrations | 20 |
| Leads processed | 616,543 |
| Contact points resolved | 958,937 |
| Transactions processed | 75,125 |
| SaaS vendors replaced | 6 |
| Monthly SaaS cost eliminated | $1,565/mo |
| Active build days | 74 |
| Actual build cost | $16,800 |
| Replacement value (mid-market) | $780K–$1.56M |
Why This Matters
PRJ-01 exists because the operator needed it. Six SaaS vendors. Fragmented data. No unified customer profile. The legacy system proved the need. The current platform meets it.
The legacy system processed 16,259 leads over 120 days. The current system processes 38× that volume with 6× the schema complexity. Same operator. Same domain. Completely rebuilt from the ground up.
The product is the asset. Everything else is execution.
Appendix A — Replacement Cost Estimates
| Approach | Cost Range | Timeline |
|---|---|---|
| US Mid-Market Agency | $780,000–$1,560,000 | 12–18 months |
| US Premium Agency | $1,500,000–$3,000,000+ | 12–24 months |
| Internal Team (5-person) | $960,000–$1,440,000 | 12–18 months |
| COCOMO II model estimate | $2,404,350–$3,900,000 | — |
Actual build cost: $16,800 sweep + $3,855 operating = $20,655 total. One operator + AI + one contractor (10.7%) over 74 active days.
Rebuild estimates sourced from FullStack 2025 Price Guide, Keyhole Software 2026 Benchmarks, Qubit Labs 2026, COCOMO II.
Appendix B — Architecture Profile
| Metric | Value |
|---|---|
| Framework | Laravel 10 |
| PHP (non-Blade) | 91,587 LOC |
| Blade templates | 75,277 LOC |
| Total files | 1,266 |
| Eloquent models | 112 |
| Controllers | 104 |
| Service files | 59 |
| Console commands | 64 |
| DailyStat rollup tables | 31 |
| Primary developer | Keating (86.8%) |
| Contractor | CON-01 (10.7%) — dashboard |
| AI-assisted | Claude Code (2.5%) |
Appendix C — SaaS Displacement Detail
| Vendor | Monthly Cost | 28-Month Total | Status |
|---|---|---|---|
| Konnektive CRM | $583 | $9,497 | Replaced |
| TrackDesk | $499 | $5,988 | Replaced |
| Socioboard | $143 | $1,575 | Replaced |
| SendGrid/Twilio | $180 | $1,584 | Replaced |
| Klaviyo | $60 | $720 | Replaced |
| Sonetel | $100 | $545 | Replaced |
| Total | $1,565/mo | $19,909 |
Source: 28_Month_Source_of_Truth_1.xlsx (QB-verified vendor transactions).
References
- Accelerance (2024). "Global Software Outsourcing Rates." Market rate data for outsourced development. Source
- Clutch.co (2024). "Custom Software Development Survey." Agency and freelance market rate data. Source