Contents
The Story
PRJ-03 is a lead-generation funnel targeting the intersection of two structural trends: HOA community growth (373,000 associations, 77 million residents) and homeowner legal disputes (57% dissatisfaction rate).
No dedicated HOA attorney lead-generation platform exists. The major legal lead platforms — Avvo, FindLaw, Nolo, Justia, LegalMatch — serve all practice areas. None specialize in HOA disputes. Lawyers.com lists 2,473 HOA attorneys but doesn't run a dedicated funnel.
The system was built in 9 active days for $303 in allocated cost. This isn't a story about the build — it's a story about market selection.
The Competitive Void
Six major legal lead platforms exist. All serve every practice area. None specialize in HOA disputes. The gap is structural, not accidental — too small for the platforms to prioritize, too specific for generalists to serve well.
HOA legal leads sit in a favorable pricing zone: $50–$150 per lead, higher value than insurance leads ($15–$25) with lower acquisition competition than personal injury ($100–$500).
The market is growing structurally: 67% of new homes are built in HOA communities, 12 new HOAs form every day, and disputes are baked into the HOA model (fee increases, architectural restrictions, maintenance disputes, board governance).
The Honest Assessment
What's built: Landing page, offer wall, lead capture flow, 10 HOA legal articles (SEO content), SEO infrastructure, GTM tracking, lead backup system, webhook integration, CI/CD deployment. All production.
What's missing: Lead buyer relationships and traffic (paid or organic). The funnel infrastructure is complete. An operator with legal lead buyer relationships and a Google Ads budget generates revenue within 1–2 weeks of deployment.
This system is not generating revenue today. It's a deployed, production-ready funnel in an uncontested market waiting for traffic and buyers.
Build cost: $303. Replacement value: $30K–$60K. Market: $38.5B industry with zero dedicated competition.
The Niche Selection Framework
| Criterion | PRJ-03 | Check? |
|---|---|---|
| Large addressable market | 373K associations, 77M residents | Yes |
| Structural demand (not cyclical) | 57% dispute rate inherent to HOA model | Yes |
| Growing market | 12 new HOAs/day, 67% of new homes | Yes |
| High per-unit value | $50–$150 per lead | Yes |
| Zero incumbent platform | No dedicated HOA legal lead-gen exists | Yes |
| Low build cost | $303 allocated, 9 active days | Yes |
| Replicable architecture | Same scaffold used across 10 other verticals | Yes |
When all seven criteria align, the risk isn't in the build — it's only in the go-to-market.
Key Numbers
| Metric | Value |
|---|---|
| HOA associations in US | 373,000 |
| Residents in HOA communities | 77 million |
| Dissatisfaction rate | 57% |
| HOA legal lead value | $50–$150/lead |
| LOC deployed | 5,862 |
| Active build days | 9 |
| Build cost | $303 |
| Replacement value | $30,000–$60,000 |
| Incumbent competitors | 0 (dedicated) |
| Revenue to date | $0 (pre-launch) |
Why This Matters
The PRJ-03 deployment is the smallest system in the PRJ-02 portfolio by code volume. Its value isn't in what was built — it's in what was identified. A $38.5 billion industry with 57% dispute rates, $50–$150 per-lead economics, and zero dedicated digital infrastructure.
The system was built in 9 days for $303. The market it targets generates billions annually. That asymmetry — minimal build cost against massive addressable market with zero competition — is the niche selection discipline at work.
References
- Community Associations Institute (2023). "National and State Statistical Review for 2023." HOA association data, homeowner population, and dispute statistics. Source
- Foundation for Community Association Research (2023). "Community Association Fact Book." Homeowner dissatisfaction and dispute resolution statistics.